Overview
New England Botanic Garden at Tower
Hill believes diversity in nature promotes a healthy, vigorous garden. We
believe that diversity among our staff promotes a healthy work environment and
a vigorous organization. We recruit, employ, train, compensate and promote
regardless of race, religion, color, national origin, sex, disability, age,
veteran status, and other protected status as required by applicable law. We
believe in diversity of race, gender identity, sexual orientation, religion,
ethnicity, national origin,
ability, and all the other traits that make
us unique. New England is an equal opportunity employer.
NEBG at Tower Hill does not require its staff to be vaccinated for
Covid-19, but we urge everyone to receive an updated dose as they become
available to protect themselves and each other.
The Web Coordinator is expected to carry out the
responsibilities of the job in ways that support NEBG at TH’s mission and to
its commitment to creating a diverse and welcoming organization.
·
Being welcoming to all staff and the public
·
Be respectful of staff differences and
preferences
·
Use gender neutral communication styles
·
Respect everyone’s pronouns
·
Attend IDEA workshops and training sessions
·
Make efforts to support a diverse work
force.
·
Develop and support a culture within the
department that recognizes and supports NEBG at TH’s IDEA initiatives
(Inclusivity, Diversity, Equity and Accessibility).
Position Overview
Reporting
to the Senior Marketing Communications Manager, the Web Coordinator will help
build the Garden’s brand awareness and grow its audience mainly through its web
presence. The position focuses on supporting the Garden’s website and assisting
other online and offline marketing and communications efforts and initiatives
at the Garden.
The Web Coordinator will work with the
Marketing and Communications staff, a part of the larger New England Botanic
Garden organization. The
Marketing and Communications department works on amplifying the Garden’s brand
as a must-see destination for all, a horticultural resource, a thought leader,
and a valued community partner. Marketing
and Communications staff have regular contact with staff from all departments
as they work to support New England Botanic Garden’s mission and to promote its
gardens, educational programs, events, exhibits, the Garden Shop, café,
weddings and rentals, and fundraising efforts. The Web Coordinator will be part
of a collegial team.
Positional Responsibilities
·
Responsible for auditing and supporting web maintenance regularly.
·
Responsible for keeping the website accurate and up to date, including
adding and editing new pages and blog posts and updating any urgent announcements.
·
Creates graphics and banners to be uploaded to the website as needed.
·
Ensures web design consistency on all the pages and
a friendly user interface by testing the website on different browsers and
platforms.
·
Supports Search Engine Optimization by adding alt tags and optimizing the
content.
·
Seeks new ways to make the website accessible on all browsers and
devices.
·
Stays informed of developments
in the web industry to generate and suggest new ideas. Helps with design
improvements to new and existing website features.
·
Helps create monthly Google
Analytics reports.
·
Assists with designing and producing digital collateral
and multimedia, as well as print graphics and promotional collateral like
cards, banners, posters, flyers, etc.
·
Assists in keeping the Garden’s onsite and offsite
promotional items current.
·
Supports New England Botanic Garden’s branding and brand
consistency in its functional and creative visuals.
·
Contributes to other aspects of marketing and
communications as needed.
Schedule
·
Regular business
hours. Some weekend work may be required. This is a full-time, as defined in
our handbook, (32 hours) position–a mix of onsite and remote work flexibility
is available after the first few months.
Education and Experience
·
High school diploma,
certificate, associate degree, or equivalent experience
in Web Design, Graphic Design, or Digital Marketing.
·
Three years of web design/development experience, preferably at a
nonprofit, museum, or nature-related organization preferred.
·
The portfolio should
showcase website and graphic design experience.
·
Experience with WordPress required.
·
Understanding of user experience, responsive design, and web acquisition
traffic required.
·
Experience with Adobe Creative Suite, including Photoshop, Illustrator,
InDesign, Acrobat, and Dreamweaver required.
·
Ability
to communicate clearly and effectively in writing and oral communication.
·
Must demonstrate time management, creativity, problem-solving, and
entrepreneurial spirit through past collaborative projects.
·
Demonstrated ability to set and achieve goals
as well as meet deadlines.
·
Experience with HTML, search engine marketing, and Google Analytics is
strongly preferred.
·
Experience with
photography and videography is a plus.
Skills
·
Ability to work independently, multi-task, and prioritize
numerous projects in various stages of development.
·
Must collaborate with
colleagues from various departments to help them achieve their short and
long-term goals.
·
Must have a good eye for design
and a
creative approach to problem-solving.
·
Strong organizational skills and excellent
attention to detail.
·
Must be willing to learn new technology.
·
Ability to meet project deadlines and
multitask.
·
Must have good interpersonal skills.
Physical Demands / Working Conditions:
·
Must be able to work with appropriate computer and
communications equipment.
·
Must be able to remain in a stationary position 50% of
the time
·
Must be able to navigate uneven ground.
·
Must be able to travel to the Garden.
·
Ability to use Microsoft Office Suite and Teams is required.
Note: These have been identified as essential functions as required by
the Americans with Disabilities Act.
Safety
·
Works with an awareness of surroundings and vigilant to any possible
threat to the safety of staff and the
public, or to NEBG at Tower Hill’s property. Ensures all concerns are reported
promptly.
·
Reports all accidents and injuries immediately to an immediate
supervisor and/or Chief
Financial & Operations
Officer, or designee.
·
Complies with provisions of the current
Employee Handbook, all published personnel
policies, and the requirements of the job description.
In addition to being an Equal Opportunity Employer NEBG at Tower Hill fosters an inclusive workplace that values each member of our
team. We aspire to reflect and serve our visitors as well as the communities of
Worcester County, Massachusetts, and New England.